Carpet cleaning companies have so much to do and then they are burdened
by having to figure out what works best to promote their website.
Often
the webmaster is not motivated to do anything for them, other times
they don't pay enough to their webmaster. The biggest challenge is that
most of us are technologically challenged. Some young start-up comes
around and starts dominating the search engines.
Although, I
can't turn everything around by having you read a short and simple
article, but I can point out the most important things you could be
doing to make your website work. "What can I do to get higher listings
in the search engines". Here are some simple tips I use that have never
let me down:
Find the right key word. Typically, you want
keywords that are as following: "carpet cleaner (name of your town)".
Too many times cleaners try to get their sites to rank for 2 word
searches like "carpet cleaner". This is too hard to do because there are
simply too many of us who fit that description. Plus did you know 2 and
3 keyword search terms almost always produce better results for you?
So,
look for 3 or more keyword search terms like "carpet cleaning sacramento"
or "carpet cleaner orlando".
You'll find it's much easier to rank for these. Another trick is to look
at the number of pages Google returns. If it shows over 30,000 pages
it's probably a hard search term to rank for so I'd keep looking.
Keywords.
Meta Tags are a thing of the past. Search engines read the pages and
merely use the meta description as listing text (don't use it for search
purposes at all). Put a paragraph containing your keywords towards the
top of your page (or at least at the beginning of your content). If you
know anything about HTML, then place the keywords on the front page
within the "h1" tags. This still works the best. Don't over stuff your
page with the keyword phrase. Make sure that your keywords are less than
7% of the content on your page. Too many keywords on the front page
will kill your Google ranking.
Total number of Words on the Page. Keep the pages over 350 words. You can still rank well for pages that
don't have this many words, but remember the search engines love content
and 350 words seems to be the magic number.
Need someone to
optimize the page for you? Call or email for webmaster
carpet cleaner.
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